环境与社会贡献的可视化

Blue Value<sup>™</sup> / Rose Value<sup>™</sup>产品

为了使期望的未来社会成为“与环境相协调的共生社会”、“健康与安心的长寿社会”,集团将所生产的产品和提供的服务对环境和社会的贡献可视化,而使其价值可与利益相关方共有的,正是 Blue Value 与Rose Value 。以作为独立指标的环境影响评估指标“Blue Value ”和提升QOL的评估指标“Rose Value ”,按照用途分别对产品和服务进行评估,对环境贡献价值、提升QOL贡献价值高的分别认定为 Blue Value 产品和 Rose Value 产品。

特征

  • 使通过事业活动对环境和社会的贡献可视化
  • 在产品生命周期的各个阶段,按照不同的用途检查其贡献要素
  • 开发并提供贡献价值高的产品和服务,与利益相关方共享
  • 构建“Blue Value & Rose Value链”,旨在实现所期待的未来社会

通过Blue Value&Rose Value链提供价值

审查、认定程序

事业担当者对 Blue Value 、Rose Value 候补产品、服务,按照各自的指标要求进行事前评估,并提交事务组讨论、申请。在审查会上,对被认为有贡献性的项目其判定根据进行审议,审议产品的理念和卖点与贡献项目的一致性、贡献的程度。由于是重视正当性、客观性的认定,所以接受专家的意见对评估方法、审查标准进行设计。此外,在审查会之前,也会听取专家从其视点出发对候补产品的贡献度提出的意见。

LCA(Life Cycle Assessment):这是通过对产品的开发、制造、运输、使用、废弃等所有阶段,定量评估对环境影响的方法。

来自Blue Value 顾问的期待

Environmental problems, social issues, and technological change are some of the challenges we now face as we enter an unchartered era of major transformation. I believe companies that can depict the future with an indefinite number of scenarios will adapt to a truly sustainable society and be the driving force behind it. By taking these problems into consideration, the Blue Value and Rose Value initiatives can be placed at the core of business and are groundbreaking at the forefront of ESG thanks to their active contributions to solving contemporary issues. I hope they will further grow in intensity, evolve, and demonstrate a new approach for Japanese companies.

Dr. Norihiro Itsubo
Professor, Faculty of Environmental Studies
Dean, Graduate School of Environmental and Information Studies
Tokyo City University

来自Rose Value顾问的期待

In the past, companies were allowed to think that they were contributing to society by developing technologies and manufacturing products that serve a useful purpose. However, a once-in-a-century dramatic paradigm shift of seismic proportions is now taking place in numerous industries. I would like to see companies that engage exclusively in business-to-business operations once again reflect on what kinds of needs their own technologies, products, and services are addressing from the viewpoint of people’s livelihoods. Having an exceptional level of sensitivity regarding society serves as a source of competitiveness. I believe that assessing products and services with the Rose Value Index for improving QOL will provide an important clue on how to go about this.

Mr. Eiichiro Adachi
Counselor, Japan Research Institute, Limited

Counselor, Japan Research Institute, Limited Mr. Eiichiro Adachi

KPI的设定和 Blue Value 、Rose Value 扩大的施策

在2025长期经营计划中,将 Blue Value 产品、Rose Value 产品的销售额比例定为KPI指标之一。被认定产品的销售额比例的扩大,是集团向着实现所期待的未来社会稳步前进的体现。作为扩大比例的施策,一直以来都是以长期的视点将其反映在事业战略和投融资计划中。2019年度,将 Blue Value 、Rose Value 、SDGs的视点融入新产品开发门径管理体系,以期从新事业、新产品题目创出的初期阶段开始稳步扩大。
通过实施 Blue Value 、Rose Value ,为SDGs等的社会课题提供解决方案,志向集团和社会的可持续发展。

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